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Tennessean columnist Gail Kerr notes in her column this morning that mayoral candidate Howard Gentry may need to ask someone on his staff to keep a closer eye on his Web site:

“Howard Gentry’s Web site with no video has remained unchanged for months. Two pictures in his photo gallery [one above] show voters with Bob Clement signs. Oops. Gentry did start using a “blast” e-mail technique last week, sending out a heartfelt piece about the things he believes in.”

Ouch. Kerr also describes Clement’s and Kenneth Eaton’s Web sites as “bland.” I tend to agree. One thing seems clear to me: It takes more than just throwing up a Web site to maintain an internet presence as a political candidate. Daily updates aren’t necessary, but consistent updates and engaging site content are important. They may not win a race for you, but the alternative sure isn’t going to help, either.

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