July 26, 2007
Signature Tower: A lame name
Speaking of the Signature Tower, I have to disagree with City Paper reporter William Williams that even the building’s name is impressive:
Make no mistake: Signature Tower will command attention, given its sleek design, sheer height, dramatic 200-plus-foot spire, and location in the epicenter of downtown. Heck, even the name “Signature Tower” is attention-grabbing, as Giarratana could not have nailed a more direct moniker for his behemoth building other than had he opted for “One of the 50 Tallest Skyscrapers on the Planet.”
I think the tower could be a great addition for the city, but in my mind the name is sugar-free-vanilla bland. Signature Tower sounds almost generic to me. It might as well translate as “impressive structure” or “tall building.”













Music City Bloggers » Blog Archive » Maybe it should be called the ‘Mine’s Bigger Than Yours’ tower said,
July 26, 2007 @ 12:21 pm
[...] of thinktrain is not too impressed with the nomenclature for the proposed ginormous Signature tower: I think the [...]