Good thoughts from Chris Houtchens on corporate entries into blogging and social media at Barcamp Nashville.

  • Social media isn’t for sales.
  • Honesty is critical.
  • Markets are self-sorting themselves for the first time.
  • Companies don’t like putting info out there, but it won’t work unless they do.
  • Information sources must be a direct link out the door. (Review/approval is a killer).
  • Blogs are not a press release machine.
  • Your effort must be real grassroots, not astroturf.
  • It must be sincere and real.
  • Discuss your industry and not your company.
  • And of course … cartoon characters can’t blog.
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