Bob Clement at the Nashville Zoo

I noticed tonight that someone over at Bob Clement’s Web site took my advice last month about removing stale content from this summer’s mayoral election. The BobClement.com front page is down, but unfortunately what’s up in its place is worse: nothing.

Visitors to Clement’s Web site see a directory listing for the entire Web site, including a photos section with photos of Clement at the Nashville Zoo (above), with Bill Clinton and with Steve McNair. Clement’s warm reception at one campaign event led someone to name another photo “rockstar.” That might be pushing it, but it’s obvious that the two ladies in the picture are glad to see him.

I suppose this is the Internet equivalent of raising a stage curtain while stagehands are rearranging set pieces. It can’t be easy to worry about something as secondary as a Web presence during a busy campaign, but this is another good reminder that having a clear-cut strategy in place for ongoing Web content is a wise move. Once it’s out there, it’s out there forever.

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