We are especially lucky that Hatch Show Print didn’t go out of business somewhere along the way:

After years of financial struggle, Hatch Show Print is booming. CNN hired the business — whose designers handcraft posters using wood or metal blocks in much the same way printers did for hundreds of years— to design and create nearly all of its promotional materials for its presidential election coverage. Belmont University will hand out Hatch Show Print posters to everyone who attends the upcoming presidential debate on the college campus.

Clients from Nike to Neil Young have been ordering posters from the shop. The Ryman Auditorium continues to offer a Hatch Show poster to all its artists to go with each show and be sold to concertgoers. Hatch Show has been doing the Ryman’s posters since at least the 1920s, and its vintage designs have become an integral part of Nashville’s image.

Hatch Show Print is uniquely Nashville, and I’m thrilled to see that the nation is increasingly taking notice. I’m all for technology and everything that digital advances allow us to do, but sometimes there’s no replacing authentic, old-fashioned artistry. I applaud Gaylord Entertainment and the Country Music Foundation for recognizing this treasure in our midst and for preserving it.