Archive for the ‘pith in the wind’ Category
Mitch Joel “converses” with the rest of us at Barcamp
Mitch Joel is right at Barcamp Nashville that the conversation is completely changing. Is it ironic that he is championing the democratization of conversation when he is one speaking to many at Barcamp? 
- We’ve always wanted to connect “this way” (meaning via the Internet, social media, blogging, etc.), but now we actually can.
- Half of YouTube’s audience is over 34. What if you are 34?
- Forty-eight percent of leisure time is spent online. (Wow.)
- People are leaving TV for the internet . . . in droves.
- The Daily Show isn’t funny unless you know what the news is.
- Harley Davidson: What we sell is the ability for 43 year-old accountants to wear black leather, drive through small towns and scare people.
- “Real power” for connecting has been democratized as never before.
- About 120,000 new blogs are started every day. How many will be current three months later?
- Forget Web 1.0 or 2.0, etc.: The Internet has moved from “eyes” to “hands.” I like that illustration, and it simplifies the change into understandable terms.
- Everything needs a wiki.
- Economies have always been based on trust, but now it is more essential than ever before.
- Make people heroes, not products.
- Everything is with, not instead of.
- This shift in conversation is attitudinal, not generational.
Don’t want to listen to Mitch Joel?
Watch this video, and you’ll understand.
Bryce Wells: Have something to say and keep talking
Bryce Wells with Athlon made two points at Barcamp Nashville that I think hit the nail on the head about blogging and other content-driven elements of the Internet:
- Defining content is essential.
- Time-based commitment is mandatory.
This is why there are 120,000 blogs created every day but a mere 1.4 million posts during the same 24 hours. Most folks who create a blog haven’t decided what they have to say. As Mitch Joel said, content must be developed, built and grown in an ongoing flow.
Are you sure you want to type that?
Good thoughts from Chris Houtchens on corporate entries into blogging and social media at Barcamp Nashville.
- Social media isn’t for sales.
- Honesty is critical.
- Markets are self-sorting themselves for the first time.
- Companies don’t like putting info out there, but it won’t work unless they do.
- Information sources must be a direct link out the door. (Review/approval is a killer).
- Blogs are not a press release machine.
- Your effort must be real grassroots, not astroturf.
- It must be sincere and real.
- Discuss your industry and not your company.
- And of course … cartoon characters can’t blog.
Barcamp Nashville is underway
Marcus Whitney and Dave Delaney kicked things off at Barcamp Nashville a little while ago. Wondering what’s going on? R2D2’s presentation isn’t on the schedule…
